Turn data into business decisions with the new MSc Business Analytics and Artificial Intelligence
A new MSc Business Analytics and Artificial Intelligence is launching at the University of Hull London Campus for January 2027, giving students the opportunity to build practical analytics and AI skills and understand how they can be applied to real-world business challenges.
The one-year, full-time Master’s combines business insight with data analytics and artificial intelligence, helping students develop both technical knowledge and commercial awareness.
Where business meets AI and analytics
From understanding customer behaviour to improving supply chains, data can play an important role in how organisations make decisions.
The MSc Business Analytics and Artificial Intelligence explores how analytics and AI can support decision-making across different business functions, including HR, marketing, operations and supply chain management.
Students will develop core skills in data analysis, AI-driven decision-making and business intelligence, with hands-on experience using tools including Python, SQL and Power BI, as well as AI-enhanced analytics platforms.
The programme takes a practical approach too, incorporating case studies, industry projects and hands-on data challenges to help students apply what they learn to business problems.
What will you study?
Students completing the full Master’s study 180 credits. Modules listed for the programme include:
- Foundations of Business Analytics and AI
Introducing data-driven decision-making, analytics frameworks and AI applications in business. - AI-driven Business Analytics
Exploring the integration of AI tools into business analytics. - Decision Making Techniques
Covering approaches including optimisation, network analysis, multi-criteria decision-making and predictive analytics. - Supply Chain Analytics
Exploring how data analytics and digital technologies can enhance supply chain performance. - People Analytics and Working Digitally
Looking at the role of digital technologies and data in modern HR practice. - Marketing Analytics
Developing an understanding of how analytics can support evidence-based marketing decisions. - Dissertation
Providing the opportunity to carry out research based on a real-world business challenge.
Where could the degree take you?
The programme is designed to prepare graduates to use AI, data science and business analytics in a range of sectors.
Potential sectors include finance, retail, logistics, consulting, healthcare and technology, with career possibilities including AI Business Analyst, Business Intelligence Analyst and Analytics Consultant.
Who can apply?
The programme is designed for graduates from any discipline with a strong interest in the subject.
Entry requirements currently include a minimum 2:2 UK Honours degree or international equivalent, and academic IELTS 6.0 overall, with no less than 5.5 in each skill.
Study Business Analytics and AI in London from January 2027
Launching in January 2027, the MSc Business Analytics and Artificial Intelligence offers the opportunity to develop a combination of business, analytics and AI skills while studying at the University of Hull London Campus.
The campus is located at International Quarter London, close to Stratford station, Westfield Stratford City and Queen Elizabeth Olympic Park.
The programme is full-time over one year, with teaching across two days a week.
If you want to understand how data and AI can be turned into insights that support business decisions, this new Master’s could be the next step.
Discover the new MSc and prepare to start your studies in January 2027.
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