Sidra Waheed

Module Leader

With over six years of experience in higher education, Sidra specialises in Business Management at both undergraduate and postgraduate levels. With a dual Master’s in Business Management, focusing on Finance and Marketing, Sidra provides a robust foundation in business principles and strategic insight, which she integrates into her teaching practice. As a Module Leader and Business Lecturer at the University of Hull London, she leads and teaches MSc Digital Marketing modules, including Advertising Management and Social Media Marketing Management.

Her teaching philosophy emphasises real-world applications and innovative methodologies, fostering an interactive, student-centred learning environment. As Sidra works towards a Fellowship with the Higher Education Academy (FHEA), she is committed to high standards in curriculum development, assessment design, and supporting student achievement across diverse academic settings.