Dr Zainab Atia Ph.D

Module Leader

Dr Zainab Atia is a Lecturer in Digital Marketing and Module Leader at the University of Hull (London), specialising in Consumer Behaviour studies in the era of artificial intelligence. She holds a PhD in Business and Management from University of Manchester,  her research focused on algorithmic decision-making,  and consumer trust in the digital age. Her work adopts rigorous quantitative and theory-driven approaches, contributing to contemporary debates on AI in marketing.

Dr Atia brings a research-informed and practice-led approach to teaching, leading postgraduate modules such as Buyer Behaviour and Ethics, Marketing and Marketing Management in Action. She integrates real-world case studies, digital tools, and emerging technologies into the classroom to enhance student engagement and employability. With a strong commitment to inclusive education, she supports diverse student cohorts and fosters analytical and critical thinking. Alongside her teaching, she remains actively engaged in research, contributing to high-quality scholarly outputs in digital marketing and AI. Dr Atia is also involved in curriculum development and academic leadership initiatives, working collaboratively to enhance programme quality and student experience.