Dr Zainab Atia

Module Leader

Dr Zainab Atia is a Lecturer in Digital Marketing and Module Leader at the University of Hull London, specialising in consumer behaviour in the age of artificial intelligence.

She holds a PhD in Business and Management from the University of Manchester, where her research explored algorithmic decision-making and consumer trust in the digital age. Her teaching covers areas including buyer behaviour, ethics and marketing management, combining academic research with real-world case studies, digital tools and emerging technologies.

Zainab is passionate about inclusive, research-informed teaching and helping students develop the analytical and critical-thinking skills needed to navigate a rapidly changing digital marketing landscape.