Sidra Waheed

Sidra Waheed is a Module Leader and Business Lecturer at the University of Hull London, with more than six years of experience in higher education across undergraduate and postgraduate teaching.

With postgraduate expertise spanning business management, finance and marketing, Sidra teaches digital marketing subjects including Advertising Management and Social Media Marketing Management. Her teaching emphasises real-world application, interactive learning and practical approaches that help students connect academic concepts with the workplace.

Sidra is a Fellow of the Higher Education Academy and is committed to high-quality curriculum design, inclusive teaching and supporting students to achieve their academic and professional goals.