Dr Afshan Hafiz

Lecturer

I hold a PhD in Marketing from the University of Kent, preceded by an MPhil in Marketing and an MBA in Finance. With a solid academic background and a passion for teaching, I bring a range of experience to my current role. I have been teaching in the UK for the past five years, following previous teaching experiences prior to my relocation to the UK.

At the University of Hull, I am part of the Digital Marketing teaching team, where I contribute to delivering a dynamic and student-focused learning experience. As an early-career researcher, my primary research interest lies in consumer behaviour.

I am committed to creating an engaging classroom environment and helping students connect academic theory with real-world marketing challenges. I also aim to develop impactful research that contributes to our understanding of consumers and informs both academic and practical perspectives in the field of marketing.